The Messaging Mastery Event

Ever feel like it’s hard to STAND OUT
in a sea of business owners
offering similar services?

Then it’s time to get clear on your message.

Because whether you’re…

  • speaking to a small audience of 5 people (or a packed house of 300+) . . .
  • writing a blog / newsletter / guest article . . .
  • revamping your About page. . . for the 37th time . . .
  • or simply introducing yourself at a networking event . . .

. . . you need to be able to tap into a rock solid message – because your message is the thing that makes you memorable.

Want to know how it’s done?

I’ve pulled together 13 successful entrepreneurs
who have rock solid messages + know how to market them.

And I’ve interviewed each of them on what it takes
to craft a powerful message + get it out into the world.

Helen MacMillan
Sandra Fidelis
Dawn Copeland
Bonnie Fahy
Christine Gallagher
Wendy Watkins
Sarah Dew
Ivy Slater
Monica Shah
Carol Ann DeSimine
Rachel Claire
Anne Mandler
Jennifer Boykin
Your Host: Cheryl Binnie

Here’s what I’ve noticed . . .

There are a lot of business owners and service professionals out there who do very similar things.

And they don’t know how to talk about their services in a way that makes them stand out.

(You’ve probably noticed this, too.)

So what happens when you sound like everyone else?

For starters, no one has any idea why they should work with YOU as opposed to the other 3
[ insert your title here ]s they just met.

Not only that, but the people who DO hire you?

They might not be your ideal client. Because your message isn’t tightly honed enough to attract the people you’re best suited to help.

You miss out on opportunities, like invites to be a guest speaker, because your colleagues – and the people you admire – don’t quite “get” what you’re all about. You don’t have a strong point of view (or if you do, you haven’t figured out how to share it in your marketing yet).

And each time you introduce yourself at a networking event, you inwardly cringe and desperately want to rewind and get a do-over.

Because you KNOW that what you do is
so much bigger than what you just described.

It’s the same story online, too. . .

  • You’ve seen countless websites that read exactly like your own.
  • You feel like every article idea has been written about a gajillion times already.
  • You join a new Facebook group full of women who are bound to be your ideal clients… only to discover 5 other people already in there, offering the exact same services you offer.

So what can you do?

How do you STAND OUT in a sea of people doing the same thing?

You master your message.

That’s how.

Introducing…

The Messaging Mastery Kit

13 Experts show you how to
craft the perfect message
+ apply their favorite marketing tools
to attract the clients you want
(& build the life you deserve)

With the Kit, you get …

Downloadable recordings of all 13 interviews

These are the recordings you’ll keep coming back to, even years from now, when you need them most. Listen in the car, at the gym, while cooking – my own business mentor listens to audios like these on her “Power Hour” walk every morning.

Take it all in at your own pace. You’ll have them for life, so you can come to them as many times as you need to.

(You’ll also be able to access all of the speakers’ free gifts when you’re able to listen all the way through!)

Transcripts of all 13 interviews

These are downloadable PDFs that you can print out to take notes on, or you can quickly skim through them when you’re looking for “that one tip that one speaker said,” but don’t have time to listen to an entire recording.

The Bonus Gift Collection

A number of our speakers have generously contributed extra resources to the Kit (on top of the free gifts they’re giving away in the interviews).

Here’s the thing you should know…

The experts in The Messaging Mastery Kit regularly charge hundreds of dollars for an hour of their time (some even charge thousands of dollars!).

But I know that’s not exactly affordable for most of us.

I also know the kind of advice they give in these interviews is incredibly valuable.

So I’m thrilled to let you know that you WON’T be paying thousands of dollars for these interviews…

You won’t be paying hundreds of dollars, either.

You can get The Messaging Mastery Kit for just $197.

(And trust me – I dug in deep with the speakers to get actionable tips.

I asked them the kind of questions I know YOU would want to ask them if you were able to speak with them for an hour.)

You’ll find all the details about the speaker’s interviews & The Bonus Gift Collection below…

But, just in case you already KNOW you want it…





Okay. Let’s look at the lineup…

I’ve split the interviews into 5 parts:

Part 1: Mastering Your Target Market
(Because you can’t have a strong message if you don’t know who you’re talking TO, or HOW to talk to them.)

Part 2: Infusing Your Message with YOU
(Because YOU are what makes your message unique.)

Part 3: Getting Personal with Your Stories
(Because stories help our ideal clients connect + resonate with us… especially when you’re able to get personal and vulnerable.)

Part 4: Going the Extra Mile – Your Brand, Retreats & Legal Safety
(Because now that you have more clients coming in, it’s time to think about the next steps you’ll want to take.)

Part 5: Bringing It All Together
(Because you’ll want to take everything you learn in Messaging Mastery and know exactly how to use to craft your stellar message.)

Ready to meet your experts?

Here we go…

Part 1:
Crafting a Stand-Out Message

Cheryl Binnie

Your Stand-Out Message:
How to Resonate with Your Ideal Clients

Your future clients – the people you’re meant to help – are out there. But you have to help them find you. How? By having a powerful message that resonates with them.

Join Cheryl to learn…

  • How to speak to your ideal clients so they think, “OMG. She’s reading my mind!”
  • The 2 essential things you must be clear on BEFORE you spend hours working on your message.
  • The difference between your Elevator Pitch and your Message (mix these up, and you’ll look like a hot mess to potential clients!)
  • The 3 elements of The Copy Luv Memorable Message System – these are the elements your message needs if you want to catch your ideal client’s attention, resonate with her, AND get her excited to buy.

Cheryl’s FREE gift to you:
A complimentary 30-minute
Messaging & Copywriting Strategy Session
with Cheryl
On this private call, you’ll get clear on…

  • the writing & messaging projects you should be focused on now, based on where YOU are in your business
  • what obstacles are getting in the way of your writing & messaging
  • a plan to get it all done!

Monica Shah

Crafting Powerful Messages

This week, we’re tackling the key areas that most business owners struggle with when crafting their messages. And who better to give us a headstart on everything than a 7-figure business owner who has mastered each of these areas in her own business?

Join Monica to learn…

  • How to find a target market you LOVE working with (and then how to talk to them).
  • A quick exercise to help identify the parts of your personality that you want to express in your message.
  • The elements of a powerful, engaging story that resonates with your ideal clients.
  • How to balance personal relationships when your business begins to grow.

Monica’s FREE gift to you:
The Money Magnet Kit

Part 2:
Mastering Your Target Market​​

Rachel Claire

7 Steps to Connecting with Your Target Market:
A Heart-Centered Entrepreneur’s Guide to Attracting New Clients

First things first – if you’re desperate, tired and not really connected to why you’re doing what you’re doing, then you’re not going to attract the right people. That’s why Rachel’s approach to connecting with your ideal audience involves clarity and a sense of groundedness.

Join Rachel to learn…

  • The 7 steps to mastering your target market – and what order to do them in!
  • How to identify the language that will connect with your right people (even if you’re just getting started).
  • The client attraction exercise that “calls in” new leads who are excited to get your help.

Rachel’s FREE gift to you:
The Grounding Meditation:
Get Centered + Rock Your Intution

Dawn Copeland

The Sacred Art of Sales:
How to create a transformational experience with your sales conversations

For so many entrepreneurs, the biggest roadblock is sales. But what if your sales process could be fun, easy, transformational – and even help you get more clarity around your target market?

Join Dawn to learn…

  • The 2 Core Questions your prospects need you to answer in order for them to feel comfortable hiring you.
  • The biggest mistakes you’re making in your sales conversations that cause your ideal clients to say “no.”
  • The “energetics” of a sales process – how to set yourself up for a successful sales call (even if “sales” feel sleazy or awkward for you).
  • 3 Power Tools to create a transformational sales experience.

Dawn’s FREE gift to you:
Convert and Close:
How to Make an Income Generating Call to Action Guide

Bonnie Fahy

Target Market Mastery:
Powerful Strategies to Tap into Your Ideal Buyers

Within just 6 months of launching, Bonnie was able to grow her online business to a multi-six figure level – and a huge part of that success came from the simple (yet powerful) strategies she used to hone in on her target market and how to speak to them.

Join Bonnie to learn…

  • The #1 way to get insights into what your target market wants to hear from you
  • What to do when you feel “unworthy” of the message you want to share.
  • How Bonnie went from a huge fear of being herself in public… to finding comfort in her own voice – and how you can, too!
  • How to position your offering in a way that captivates your ideal client

Bonnie’s FREE gift to you:
Embrace the Dirty “O” Word: OUTSOURCING (that actually works!)

Part 3:
Infusing Your Message with Your Personality​

Anne Mandler

Insider Secrets:
How to Evolve A Personal Brand Worth Paying Attention To

Identifying the things that make you uniquely you is crucial to having a message that is authentic and aligned – but it can be easier said than done.

Join Anne to learn…

  • The biggest stumbling blocks that are keeping you from letting your personality shine through in your brand.
  • A simple (and fun!) way to begin to identify your personality + use it in your brand and marketing.
  • The most important questions to ask yourself when thinking about branding (or rebranding).

Anne’s FREE gift to you:
How to Evolve A Personal Brand Worth Paying Attention To By Asking the Right Questions

Helen MacMillan

Fearlessly You:
How to Attract Your Ideal Clients by Unleashing Your Greatest Self

There’s a “zone” you can operate from that makes everything easier – figuring out your message, expressing that message, attracting clients, & closing sales. But what is that zone, and how do you find it?

Join Helen to learn…

  • How to find your “Million Dollar Zone” – the key to creating a message that magnetizes your ideal clients
  • The internal blocks that are sabotaging your messaging – and how to move past them
  • How to tap into your Inner GPS – a simple exercise to reconnect with all that lights you up and allows your true message to shine

Helen’s FREE gift to you:
The Centered CEO Toolkit

Wendy Watkins

Permission to Get Authentic:
Speaking Your Passionate Truth as a Business Owner

When building a business, it’s easy to do everything you’re “supposed to do” and forget about yourself. But if you want a message that stands out, you have to tap into what brings you joy, balance, and a feeling of alignment with your truth.

Join Wendy to learn…

  • The 3 keys to infusing your message with your personality – and have FUN while doing it!
  • The science of Flourishing – combining happiness with purpose, so your message can help fulfill you on a deeper level
  • A 2-minute exercise to raise your Joy Factor and increase your positivity – which in turns affects your productivity and your ability to present your most authentic self in the world

Wendy’s FREE gift to you:
7 Activities for Increased Success and Fulfillment

Part 4:
Using Stories to Connect

Carol Ann DeSimine

Stories that Sizzle

The creator of the Sizzle System™ , Carol Ann helps entrepreneurs create brands that stand out from the crowd. Part of a killer brand is being able to incorporate stories that share your message.

Join Carol Ann to learn…

  • Why having stories in your brand is so important when it comes to connecting with potential clients.
  • The elements of a good story – what to think about + incorporate in order to engage your audience.
  • The biggest mistakes entrepreneurs make when writing their stories.
  • How much to share in your stories – and how to know if you’ve “gone too far.”

Carol Ann’s FREE gift to you:
The Write Your Sizzlin’ Brand Story Workbook

Jennifer Boykin

Storytelling for the Soulful Entrepreneur

Stories are one of the most powerful tools in your branding and marketing toolbox. The only problem is – sometimes we feel like we don’t have any stories, or don’t know which ones to share.

Join Jen to learn…

  • A simple exercise to come up with a lifetime’s worth of story ideas.
  • How to decide which story goes with which message you’re trying to convey.
  • What to do if you don’t feel like you have any “good” stories.
  • How to use stories in your sales process to help potential clients better understand the results you can help them achieve.

Jennifer’s FREE gift to you:
SEDUCTION: Secrets to Attracting Clients Who Insist on Hiring You

Ivy Slater

Using Stories in Your Messaging to Connect with Potential Clients

Whether it’s speaking on stage, writing a newsletter, or simply having a 1-on-1 conversation with someone – stories have the power to CONNECT. And Ivy Slater has mastered this art (even though she’ll admit she used to resist the idea of sharing stories from her life in her business!).

Join Ivy to learn…

  • How stories and your marketing go hand-in-hand to attract new clients.
  • The #1 secret to getting people more interested in you at networking events.
  • How to use stories to build a relationship between you and your audience.
  • How to choose which stories to share (with a series of questions to ask yourself to help uncover your stories!)

Ivy’s FREE gift to you:
Mastering Biz Success: 5 Strategies to Close Deals Today
and Turn Your Next Conversation into a Conversion

Part 5:
Growing Your Business​​

Sandra Fidelis

4 Reasons Your Business May be Stuck
(and how to get UNstuck)

When you get stuck or hit a plateau in your business, it’s easy to keep repeating the same strategies you’ve tried in the past. But really, there are some simple ways to get yourself back on track.

Join Sandra to learn…

  • The biggest reasons business owners struggle to gain traction in their business
  • The first thing to do in ANY area you may be stuck in your business
  • The 90-day plan you must implement consistently in order to take your connections from “new lead” to “new client”
  • The top 3 marketing activities that bring in quality clients quickly – even when you’re experience a “client drought”

Sandra’s FREE gift to you:
4 Steps to Fully Booked

Sarah Dew

How to maximize your time:
Turn 20 hours a week into paying clients

Want to build a 6-figure business, but have limited time? As a mom with 3 little ones, Sarah not only mastered this but now helps her clients do the same!
Join Sarah to learn…

  • What specific marketing tasks to focus on to make the most of your time
  • How to form powerful relationships with potential referral partners – even if you live in a small town or can’t do much in-person networking.
  • What to do when you “need clients now!” or have dips in your income.
  • How to reach out to potential clients (including the old contacts you haven’t talked to in forever) – with word-for-word scripts!

Learn more about Sarah at:
The Happy Entrepreneur

Christine Gallagher

How to Build a Team That
Supports Your Growth – for Ultimate Leverage!

Knowing how to leverage is non-negotiable, and yet many business owners NEVER do it. As a result, their income is capped, their business stagnates, overwhelm sets in, frustration grows, interest declines… and well, you probably know how the rest of the story goes!

Join Christine to learn…

  • The immediate action steps you can begin taking TODAY to leverage a team – so you can grow your business, make more money, and enjoy more sweet, sweet freedom. YES!
  • The “red flag” items that you must delegate first in your business in order to grow.
  • How to clarify if it makes financial sense for you to bring on team members.
  • What to do with the extra time you’ll save in your business once you’ve gotten more help
  • 2 useful tools to get crystal clear on WHO should be doing WHAT.

Christine’s FREE gift to you:
5 Surefire Strategies to Escape the Dollars for Hours Trap





And. . . Remember how I mentioned
Bonuses?

When you get the Messaging Mastery Kit, you also get access to our speakers’ collection of bonus gifts…

The Bonus Gift Collection

by Bonnie Fahy

Facebook Ad Cheat Sheet
And
Expert In A Box: How To Shoot Video

One of the keys to Source it!’s success has been Facebook video ads. These two guides will give you a behind-the-scenes look on the exact strategies we’ve used to pay pennies on the dollar for uber professional videos that have driven our business to a multi six figure level in just six months and helped us grow a 10K+ email list in 10 months using Facebook ads alone.

Value: $199

by Carol Ann DeSimine

The Big Bold Brand Assessment Checklist

Here’s a Self-Assessment Checklist to see how your Personal Brand measures up, and what areas you need to work on, with tips on how you can improve your brand.

Value: $97

by Cheryl Binnie

Article Magic:
7 fill-in-the-blank article templates that make
writing newsletters & blog posts a snap

An online course that makes writing your newsletter & blog articles as easy as filling in the blanks. With Article Magic, you get handouts with 7 article templates + video guides to help you fill them in and add your own flare.

Value: $197

by Dawn Copeland

Amplify Your Success: Forgive and Complete Your Business Past

This ritual is designed to help you identify experiences and situations that are potentially preventing you from moving forward in your business. We all experience disappointment, failure and heartbreak when growing our business. We do our best to learn from these moments and move forward but often, subtle, residual effects remain. Overtime you can even forget you’re still holding these experiences in your heart, mind and body.

Value: $97

by Helen MacMillan

Breakthrough Your Messaging Blocks Call

This is a 30 minute 1:1 call with Helen to identify YOUR unique blocks to accessing your million dollar message. We will identify and release 1-2 of your subconscious blocks that are limiting your ability to have clarity around your message.

Value: $300

by Ivy Slater

Master Your Business: 5 Key Components of Mastering Your Business

In this 5-part video + worksheet course, Ivy shows you how to take action now!
You’ll gain clarity around your business, which action steps to take each, and how to create the consistent action that leads to consistent income.

Value: $197

by Sarah Dew

Zero to Magazine

Sarah has published “The Happy Entrepreneur Magazine” 5 times and counting and it has been a huge catalyst in her business. Not only has it doubled her list, but it has allowed her to partner with some of the top business owners in her industry.

Want to learn how you can do this too? Grow your list, build your brand, and start connecting with bigger and bigger partners all while delivering high quality content to your subscribers?

Join Sarah in Zero to Magazine, where she shows you exactly how she did it (and how you can, too)!

Value $399

by Wendy Watkins

30 Days Free Access to Simply Flourishing

Simply Flourishing is a learning platform all about teaching you how to flourish, how to increase your positivity, to increase your engagement in your life and in your business, and increase your productivity. You’ll find assessments, videos, writing exercises, reading exercises and more – for all different types of learning styles!

When you upgrade to the Kit, you get access to the Simply Flourishing platform for 30 days!

Value: $12.95

by Rachel Claire

Free Video Training Series to Clear Your Money Blocks

In this free video training series, Rachel Claire shares with you why we have blocks to money, when we got them, who we got them from and how we can quickly + easily clear them. Discover what she’s learned after years of reading people from all over the globe who have money issues, and the unique process she has to help clear that energy stored in our subconscious mind.

Value: $97

by Monica Shah

“5 Steps to Stop Taking Your Business Personally and Double Your Income in the Next 90 Days”

In this e-book, you will discover:

  • How to get total clarity around who your target market is and talk about what you do – once you are clear, your potential clients will say YES so much faster!
  • A simple exercise you can do each morning to double or even triple your income
  • The essential ingredient to filling your workshops, events, and programs – without which you will continue to struggle
  • How to set up your marketing like a machine so you no longer have to worry about what to do and when to do it – you’ll just have a consistent funnel of leads who want to work with you
  • A simple and intuitive sales process that takes out the pressure and creates connection between you and your clients – so you can convert more clients and make more money without feeling sleazy.

Value: $97

To sum up,

here’s what you get with The Messaging Mastery Kit…

Downloadable recordings of all 13 interviews

These are the recordings you’ll keep coming back to, even years from now, when you need them most. Listen in the car, at the gym, while cooking – my own business mentor listens to these kind of audios every morning during her “Power Hour” walk!

Take it all in at your own pace. You’ll have them for life, so you can come to them as many times as you need to.

(You’ll also be able to access ALL of the speakers’ free gifts when you’re able to listen all the way through!)

Transcripts of all 13 interviews

These are downloadable PDFs that you can print out to take notes on, or you can quickly skim through them when you’re looking for “that one tip that one speaker said,” but don’t have time to listen to an entire recording.

The Bonus Gift Collection

A number of our speakers have generously contributed extra resources to the Kit (on top of the free gifts they’re giving away in the interviews).

The total value of The Bonus Gift Collection alone is over $1,200 – but you get it ALL when you get the Kit.

And you can get The Messaging Mastery Kit for just $197.





My hope for you is that you’ll be able to take these interviews, the speakers’ free gifts, and The Bonus Gift Collection – and use them to finally master your message.

Because let’s face it – most business owners out there don’t even really HAVE a message. (Or if they do, they don’t know how to express it or use it in their marketing.)

If you’re able to nail just ONE aspect of your message, then you’re already ahead of the pack.

But imagine what can happen when you master your message. . .

  • You’re able to introduce yourself at networking events in a way that gets people to not only understand what the heck you do, but to ask for more information.
  • You can stand up on a stage and speak from a rock solid place of knowing exactly how to get your message out there.
  • You’re able to write newsletters, blog articles, website copy, and sales copy that’s infused with what you REALLY want to express (no more hiding & trying not to rock the boat).

…and it all helps you to connect with (and attract) your ideal clients – so you can make more money doing the work you love.

Because THAT is what mastering your message can do for you.

xoxo,
Cheryl