The Messaging Mastery Event

Yes! You’re in.
Below, you’ll find the
full lineup for your expert interviews.
These interviews are really good. Like, really good.
I hand selected these speakers because I wanted to give you tons of practical steps, tips & strategies that you can actually APPLY + IMPLEMENT right away.
Now, I knew these ladies would give you exactly that…
But to be totally honest, I was blown away by how MUCH they’re giving in these interviews.
It’s the kind of guidance that you would normally have to pay them big bucks to get (or fly somewhere, stay in a hotel, and buy an expensive ticket to a live, in-person conference with this kind of speaker lineup).
Plus, they’re giving away even more free resources at the end of their interviews (you have to listen in to find out how to can get them!).
This is how the summit works:
Each interview will go “live” on the day + time listed below.
That interview will then be available to you at no cost for 24 hours after it goes live.
You’re welcome to attend as many sessions as you like, and I’ve staggered them throughout the week to make it easier for you to do exactly that.
You’ll be able to tune in via computer or tablet (or your smartphone if it can stream audio).
Your host Cheryl Binnie (that’s me!) will ask each expert nitty gritty questions that dig up all the details on how they found their messages, how it has impacted their businesses, and how they’ve incorporated that message into their marketing.
I’ll also get them to give you their best tips to help YOU do the same.
(stop skimming – read this!)
There’s a very good chance you’re going to have trouble listening to every single interview that interests you.
Because we’re all super busy. (Because… life.)
And even if you DO get to listen to the ones you’re most excited about, it’s going to be hard for you to take it all in, take enough notes, AND be able to implement it all.
Some of it, you’ll be able to do now. Some of it, you’ll need to come back to in a few months when you’re ready for the “next step.” And it’s just hard to remember that many details for that long.
And I get it.
That’s why I’d like to give you this option…
You can choose to
OWN the entire Messaging Mastery Event with…
The Messaging Mastery Kit
With the Kit, you get …
Downloadable recordings of all 13 interviews
Take it all in at your own pace. You’ll have them for life, so you can come to them as many times as you need to.
(You’ll also be able to access all of the speakers’ free gifts when you’re able to listen all the way through!)
Transcripts of all 13 interviews
The Bonus Gift Collection
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Here’s the thing you should know…
The experts in The Messaging Mastery Event regularly charge hundreds of dollars for an hour of their time (some even charge thousands of dollars!).
But I know that’s not exactly affordable for most of us.
I also know the kind of advice they give in these interviews is incredibly valuable.
So I’m thrilled to let you know that you WON’T be paying thousands of dollars for these interviews…
You won’t be paying hundreds of dollars, either.
You can get The Messaging Mastery Kit for $197 —> just $97 until the event ends.
(And trust me – I dug in deep with the speakers to get actionable tips.
I asked them the kind of questions I know YOU would want to ask them if you were able to speak with them for an hour.)
You’ll find all the details about the speaker’s interviews & The Bonus Gift Collection below…
But, just in case you already KNOW you want it…
p>
Okay. Let’s look at the lineup…
I’ve split the interviews into 5 parts:
(Because that’s why you’re here, right?)
Day 2: Mastering Your Target Market
(Because you can’t have a strong message if you don’t know who you’re talking TO, or HOW to talk to them.)
Day 3: Infusing Your Message with Your Personality
(Because YOU are what makes your message unique.)
Day 4: Using Stories to Connect
(Because stories help our ideal clients connect + resonate with us… especially when you’re able to get personal and vulnerable.)
Day 5: Growing Your Business
(Because now that you have more clients coming in, it’s time to think about the next steps you’ll want to take.)
Ready to meet your experts?
Here we go…
Your future clients – the people you’re meant to help – are out there. But you have to help them find you. How? By having a powerful message that resonates with them. Join Cheryl to learn… This week, we’re tackling the key areas that most business owners struggle with when crafting their messages. And who better to give us a headstart on everything than a 7-figure business owner who has mastered each of these areas in her own business? Join Monica to learn… First things first – if you’re desperate, tired and not really connected to why you’re doing what you’re doing, then you’re not going to attract the right people. That’s why Rachel’s approach to connecting with your ideal audience involves clarity and a sense of groundedness. Join Rachel to learn… Rachel’s FREE gift to you: For so many entrepreneurs, the biggest roadblock is sales. But what if your sales process could be fun, easy, transformational – and even help you get more clarity around your target market? Join Dawn to learn… Dawn’s FREE gift to you: Within just 6 months of launching, Bonnie was able to grow her online business to a multi-six figure level – and a huge part of that success came from the simple (yet powerful) strategies she used to hone in on her target market and how to speak to them. Join Bonnie to learn… Identifying the things that make you uniquely you is crucial to having a message that is authentic and aligned – but it can be easier said than done. Join Anne to learn… Anne’s FREE gift to you: There’s a “zone” you can operate from that makes everything easier – figuring out your message, expressing that message, attracting clients, & closing sales. But what is that zone, and how do you find it? Join Helen to learn… Helen’s FREE gift to you: When building a business, it’s easy to do everything you’re “supposed to do” and forget about yourself. But if you want a message that stands out, you have to tap into what brings you joy, balance, and a feeling of alignment with your truth. Join Wendy to learn… Wendy’s FREE gift to you: The creator of the Sizzle System™ , Carol Ann helps entrepreneurs create brands that stand out from the crowd. Part of a killer brand is being able to incorporate stories that share your message. Join Carol Ann to learn… Carol Ann’s FREE gift to you: Stories are one of the most powerful tools in your branding and marketing toolbox. The only problem is – sometimes we feel like we don’t have any stories, or don’t know which ones to share. Join Jen to learn… Jennifer’s FREE gift to you: Whether it’s speaking on stage, writing a newsletter, or simply having a 1-on-1 conversation with someone – stories have the power to CONNECT. And Ivy Slater has mastered this art (even though she’ll admit she used to resist the idea of sharing stories from her life in her business!). Join Ivy to learn… Ivy’s FREE gift to you: When you get stuck or hit a plateau in your business, it’s easy to keep repeating the same strategies you’ve tried in the past. But really, there are some simple ways to get yourself back on track. Join Sandra to learn… Want to build a 6-figure business, but have limited time? As a mom with 3 little ones, Sarah not only mastered this but now helps her clients do the same! Learn more about Sarah at: Knowing how to leverage is non-negotiable, and yet many business owners NEVER do it. As a result, their income is capped, their business stagnates, overwhelm sets in, frustration grows, interest declines… and well, you probably know how the rest of the story goes! Join Christine to learn… Christine’s FREE gift to you: That’s why I put together the Messaging Mastery Kit. So you can get ALL of the interview recordings + transcripts – so you can download them and listen to them on your own time. On your computer. On your phone. On your MP3 player. Whenever. Wherever. As many times as you like. (Grab it now while it’s just $97. Because after the event ends, the prices goes up to $197.) When you upgrade to the Messaging Mastery Kit, you also get access to our speakers’ collection of bonus gifts… One of the keys to Source it!’s success has been Facebook video ads. These two guides will give you a behind-the-scenes look on the exact strategies we’ve used to pay pennies on the dollar for uber professional videos that have driven our business to a multi six figure level in just six months and helped us grow a 10K+ email list in 10 months using Facebook ads alone. Value: $199 Here’s a Self-Assessment Checklist to see how your Personal Brand measures up, and what areas you need to work on, with tips on how you can improve your brand. Value: $97 An online course that makes writing your newsletter & blog articles as easy as filling in the blanks. With Article Magic, you get handouts with 7 article templates + video guides to help you fill them in and add your own flare. Value: $197 This ritual is designed to help you identify experiences and situations that are potentially preventing you from moving forward in your business. We all experience disappointment, failure and heartbreak when growing our business. We do our best to learn from these moments and move forward but often, subtle, residual effects remain. Overtime you can even forget you’re still holding these experiences in your heart, mind and body. Value: $97 This is a 30 minute 1:1 call with Helen to identify YOUR unique blocks to accessing your million dollar message. We will identify and release 1-2 of your subconscious blocks that are limiting your ability to have clarity around your message. Value: $300 In this 5-part video + worksheet course, Ivy shows you how to take action now! Value: $197 Sarah has published “The Happy Entrepreneur Magazine” 5 times and counting and it has been a huge catalyst in her business. Not only has it doubled her list, but it has allowed her to partner with some of the top business owners in her industry. Want to learn how you can do this too? Grow your list, build your brand, and start connecting with bigger and bigger partners all while delivering high quality content to your subscribers? Join Sarah in Zero to Magazine, where she shows you exactly how she did it (and how you can, too)! Value $399 Imagine being able to spend 10 minutes online each day to feel better and do better. When you upgrade to the Kit, you get access to the Simply Flourishing platform for 30 days! Value: $12.95 In this free video training series, Rachel Claire shares with you why we have blocks to money, when we got them, who we got them from and how we can quickly + easily clear them. Discover what she’s learned after years of reading people from all over the globe who have money issues, and the unique process she has to help clear that energy stored in our subconscious mind. Value: $97 In this e-book, you will discover: Value: $97 This is a LIVE Q&A call for everyone who upgrades to the Kit. It’s your chance to take everything you’ve learned at the event and bring your remaining questions to Cheryl (messaging & copywriting expert). As a “thank you!” to you for signing up for the LIVE event, But after the event ends, that price goes back up to $197. And remember, with the Kit you get… Take it all in at your own pace. You’ll have them for life, so you can come to them as many times as you need to. (You’ll also be able to access all of the speakers’ free gifts when you’re able to listen all the way through!) p> The total value of The Bonus Gift Collection alone is over $1,200 – but you get it ALL when you get the Kit. My hope for you is that you’ll be able to take these interviews, the speakers’ free gifts, and The Bonus Gift Collection – and use them to finally master your message. Because let’s face it – most business owners out there don’t even really HAVE a message. (Or if they do, they don’t know how to express it or use it in their marketing.) If you’re able to nail just ONE aspect of your message, then you’re already ahead of the pack. But imagine what can happen when you master your message. . . …and it all helps you to connect with (and attract) your ideal clients – so you can make more money doing the work you love. Because THAT is what mastering your message can do for you. xoxo,Day 1, Tuesday, October 11th:
Crafting a Stand-Out Message
Your Stand-Out Message:
How to Resonate with Your Ideal Clients
Date: Tuesday, October 11th
Time: 3pm ET (12pm PT)
Cheryl’s FREE gift to you:
A complimentary 30-minute
Messaging & Copywriting Strategy Session
with Cheryl
On this private call, you’ll get clear on…
Crafting Powerful Messages
Date: Tuesday, October 11th
Time: 7pm ET (4pm PT)
Monica’s FREE gift to you:
The Money Magnet Kit
Day 2, Wednesday, October 12th:
Mastering Your Target Market
7 Steps to Connecting with Your Target Market:
A Heart-Centered Entrepreneur’s Guide to Attracting New Clients
Date: Wednesday, October 12th
Time: 11am ET (8am PT)
The Grounding Meditation:
Get Centered + Rock Your Intuition
The Sacred Art of Sales:
How to create a transformational experience with your sales conversations
Date: Wednesday, October 12th
Time: 3pm ET (12pm PT)
Convert and Close:
How to Make an Income Generating Call to Action Guide
Target Market Mastery:
Powerful Strategies to Tap into Your Ideal Buyers
Wednesday, October 12th
Time: 7pm ET (4pm PT)
Bonnie’s FREE gift to you:
Embrace the Dirty “O” Word: OUTSOURCING
(that actually works!)
Day 3, Thursday, October 13:
Infusing Your Message with Your Personality
Insider Secrets:
How to Evolve A Personal Brand Worth Paying Attention To
Date: Thursday, October 13th
Time: 11am ET (8am PT)
The Quick and Dirty Guide To Manifesting (and Evolving Your Brand)
Fearlessly You:
How to Attract Your Ideal Clients by Unleashing Your Greatest Self
Date: Thursday, October 13th
Time: 3pm ET (12pm PT)
The Centered CEO Toolkit
Permission to Get Authentic:
Speaking Your Passionate Truth as a Business Owner
Date: Thursday, October 13th
Time: 7pm ET (4pm PT)
7 Activities for Increased Success and FulfillmentDay 4, Friday, October 14:
Using Stories to Connect
Stories that Sizzle
Date: Friday, October 14th
Time: 11am ET (8am PT)
The Write Your Sizzlin’ Brand Story Workbook
Storytelling for the Soulful Entrepreneur
Date: Friday, October 14th
Time: 3pm ET (12pm PT)
SEDUCTION: Secrets to Attracting Clients Who Insist on Hiring You
Using Stories in Your Messaging to Connect with Potential Clients
Date: Wednesday, October 14th
Time: 7pm ET (4pm PT)
Mastering Biz Success: 5 Strategies to Close Deals Today
and Turn Your Next Conversation into a ConversionDay 5, Saturday, October 15:
Growing Your Business
4 Reasons Your Business May be Stuck
(and how to get UNstuck)
Date: Saturday, October 15th
Time: 11am ET (8am PT)
Sandra’s FREE gift to you:
4 Steps to Fully Booked
How to maximize your time:
Turn 20 hours a week into paying clients
Join Sarah to learn…
Date: Saturday, October 15th
Time: 3pm ET (12pm PT)
The Happy Entrepreneur
How to Build a Team That
Supports Your Growth – for Ultimate Leverage!
Date: Saturday, October 15th
Time: 7pm ET (4pm PT)
5 Surefire Strategies to Escape the Dollars for Hours Trap Now… If you’re looking at your calendar,
thinking, “There’s no way I can fit all this in…”Stop worrying.
And. . . Remember how I mentioned
Bonuses?The Bonus Gift Collection
(They’re all yours, when you upgrade to the Kit.)
Facebook Ad Cheat Sheet
And
Expert In A Box: How To Shoot Video
The Big Bold Brand Assessment Checklist
Article Magic:
7 fill-in-the-blank article templates that make
writing newsletters & blog posts a snap
Amplify Your Success: Forgive and Complete Your Business Past
Breakthrough Your Messaging Blocks Call
Master Your Business: 5 Key Components of Mastering Your Business
You’ll gain clarity around your business, which action steps to take each, and how to create the consistent action that leads to consistent income.
Zero to Magazine
30 Days Free Access to Simply Flourishing
Simply Flourishing is a learning platform all about teaching you how to flourish, how to increase your positivity, to increase your engagement in your life and in your business, and increase your productivity. You’ll find assessments, videos, writing exercises, reading exercises and more – for all different types of learning styles! This will shift your perspective and actions resulting in a more fulfilling life experience.
Free Video Training Series to Clear Your Money Blocks
“5 Steps to Stop Taking Your Business Personally and Double Your Income in the Next 90 Days”
And one more Special Bonus….
The Messaging Mastery
Bonus Q&A Callwith your host, Cheryl Binnie
Want it all? Get the Messaging Mastery Kit now, before the price goes up.
I’m giving you a chance to get the Kit for just $97. Downloadable recordings of all 13 interviews
Transcripts of all 13 interviews
The Bonus Gift Collection
And you can get The Messaging Mastery Kit for
$197 —> $97 during the event.
Cheryl