The Messaging Mastery Event
craft the perfect message
+ apply their favorite marketing tools
to attract the clients you want
(& build the life you deserve)
October 5th-9th, 2015
Yes! You’re in.
Below, you’ll find the
full lineup for your expert interviews.
These interviews are really good. Like, really good.
I hand selected these speakers because I wanted to have…
- a diverse group of experts in a range of industries
and - tons of practical steps, tips & strategies that you can actually APPLY + IMPLEMENT right away.
Now, I knew these ladies would give you exactly that…
But to be totally honest, I was blown away by how MUCH they’re giving in these interviews.
It’s the kind of guidance that you would normally have to pay them big bucks to get (or fly somewhere, stay in a hotel, and buy an expensive ticket to a live, in-person conference with this kind of speaker lineup).
Plus, they’re giving away even more free resources at the end of their interviews (you have to listen in to find out how to can get them!).
This is how the summit works:
Each interview will go “live” on the day + time listed below.
That interview will then be available to you at no cost for 24 hours after it goes live.
You’re welcome to attend as many sessions as you like, and I’ve staggered them throughout the week to make it easier for you to do exactly that.
You’ll be able to tune in via computer or tablet (or your smartphone if it can stream audio).
Your host Cheryl Binnie (that’s me!) will ask each expert nitty gritty questions that dig up all the details on how they found their messages, how it has impacted their businesses, and how they’ve incorporated that message into their marketing.
I’ll also get them to give you their best tips to help YOU do the same.
(stop skimming – read this!)
There’s a very good chance you’re going to have trouble listening to every single interview that interests you.
Because we’re all super busy. (Because… life.)
And even if you DO get to listen to the ones you’re most excited about, it’s going to be hard for you to take it all in, take enough notes, AND be able to implement it all.
Some of it, you’ll be able to do now. Some of it, you’ll need to come back to in a few months when you’re ready for the “next step.” And it’s just hard to remember that many details for that long.
And I get it.
That’s why I’d like to give you this option…
You can choose to
OWN the entire Messaging Mastery Event…
… with the Messaging Mastery Kit.
With the Kit, you get …
Downloadable recordings of all 14 interviews
(You’ll also be able to access all of the speakers’ free gifts when you’re able to listen all the way through!)
Transcripts of all 14 interviews
The Bonus Gift Collection
You’ll find all the details about the Bonus Gift Collection below, but I wanted to go ahead and let you know about the Kit before you get overwhelmed by everything you’re about to see.
So, if you don’t want to miss out on everything our speakers are giving, but know you’re going to have trouble listening to all of the calls during the week of the event (and you don’t even like the idea of trying to listen to them all in a single week)…
Then go ahead and grab the Messaging Mastery Kit now.
Because from now until the end of the event, you can get the Kit for just $97.
But after the event ends, that prices goes up to $197.
Monday, October 5th:
Mastering Your Target Market
The Happy Business Owner:
How to Choose Your Ideal Clients, Create a Message + Build a Biz You LOVE
One of the biggest mistakes entrepreneurs make is putting in a ton of work & effort to create a business (and message) that they later discover makes them miserable. Stella to the rescue!
Join Stella to learn…
- The Essential 5 Ps – these are the 5 points you NEED to figure out if you want to be really happy in your work
- The #1 question to ask yourself about your business – BEFORE you start working on your message
- The misconceptions most biz owners have about their “ideal clients” – and how to choose YOUR best ideal client.
Date: Monday, October 5th
Time: 11am ET (8am PT)
Missed the interview? Never fear!
You can still get lifetime access to ALL the interviews, resources & Bonus Gift Collection when you
( $197 –> just $97 during the event)
Get access to Stella’s FREE gift:
Your Vision Map – A step-by-step way to clarify your vision for your business
The Secrets to Landing BIG Corporate Contracts:
How would you like to make 25K… 75K… even 100K from ONE client? It’s totally possible – when you score BIG corporate contracts. (And no, you DON’T need to have prior experience in the corporate world.)
Join Belinda to learn…
- How to turn YOUR expertise & services into compelling offers for corporations – without having to twist yourself or conform your beliefs to “fit in.”
- How to get decision makers to pay attention + take you seriously – even if you have no experience working in corporate yourself!
- The BIGGEST myths that scare most entrepreneurs away from working with corporate (and why YOU should totally ignore those myths)
Date: Monday, October 5th
Time: 3pm ET (12pm PT)
Missed the interview? Never fear!
You can still get lifetime access to ALL the interviews, resources & Bonus Gift Collection when you
( $197 –> just $97 during the event)
Get access to Belinda’s FREE gift:
www.crackthecorporatecode.com
Master Your Target Market:
How to create an attention-grabbing message that makes new clients think, “You’re reading my mind!”
With a proven track record of helping business owners double & triple their revenue within 12-18 months, Monica has a laser focus on what WORKS (and how to avoid everything that doesn’t). In this gem-packed interview, she gives you exactly what you need to know to create a message that magnetizes your target market.
Join Monica to learn…
- The biggest mistakes to avoid when crafting your message (these mistake are rampant among business owners, but easy to fix once you know you’re making them)
- The 4 major areas you must be clear on when choosing your target market – and how to GET clear on them.
- The piece of your message that’s NOT important (it’s probably not what you think!)
- The simple, fill-in-the-blank template to create an effective elevator pitch that sounds natural, conversational & 100% YOU.
Date: Monday, October 5th
Time: 7pm ET (4pm PT)
Missed the interview? Never fear!
You can still get lifetime access to ALL the interviews, resources & Bonus Gift Collection when you
( $197 –> just $97 during the event)
Get access to Monica’s FREE gift:
5 Steps to Stop Taking Your Business Personally & Double Your Income in the Next 90 Days
Tuesday, October 6th:
Infusing Your Message with YOU
How to Craft a Delicious, Authentic Message (and Business) that Brings You More Clients & Joy
When building a business, it’s easy to do everything you’re “supposed to do” and forget about yourself. But if you want a message that stands out, you have to tap into what brings you joy, balance, and a feeling of alignment with your truth.
Join Wendy to learn…
- The surprising secret to drop the “fraud” feeling when you’re not 100% living what you teach yet.
- How to find YOUR unique flavor among a sea of people doing similar work.
- The 1 simple shift to make when you hit overwhelm
- The Mind Body & Business Approach – how to build a luscious life, sustainable success & and a stand-out message by tapping into YOU
Date: Tuesday, October 6th
Time: 11am ET (8am PT)
Missed the interview? Never fear!
You can still get lifetime access to ALL the interviews, resources & Bonus Gift Collection when you
( $197 –> just $97 during the event)
Get access to Wendy’s FREE gift:
Don’t Say This, Say That: The Simple Strategy that Turns your Mind into a Money-Making Machine
Your Million Dollar Zone:
The Key to Magnetizing Your Message & Attracting Your Ideal Clients
There’s a “zone” you can operate from that makes everything easier – figuring out your message, expressing that message, attracting clients, & closing sales. But what is that zone, and how do you find it?
Join Helen to learn…
- What is the Million Dollar Zone (and why it’s the key to magnetizing your message & attracting your ideal clients)
- 3 key mindset shifts to master your message + connect with your ideal clients
- The surprising way to make potential clients realize, “I need to work with HER!” (Hint: it involves sharing your personal stories – but not necessarily in the way you expect!)
Date: Tuesday, October 6th
Time: 3pm ET (12pm PT)
Missed the interview? Never fear!
You can still get lifetime access to ALL the interviews, resources & Bonus Gift Collection when you
( $197 –> just $97 during the event)
Get access to Helen’s FREE gift:
7 Simple Ways to Shift Into Your Million Dollar Zone
The Approval Trap:
The Secret Reason You Can’t Raise Your Rates, Attract Your Ideal Client, or Create Kick Ass Results in Your Biz and Life (and how to fix it right now)
Are you being brazenly YOU in your messaging? If not (or if you’re not sure), you may be stuck in the Approval Trap.
Join Amy to learn…
- The biggest mistake women on a mission make when trying to attract their ideal client
- The secret reason why being likable will never help you stand out in a crowded marketplace
- How to tell when you’re stuck in the Approval Trap – and the steps you need to take to get out!
- How perfection actually repels your ideal client and sabotages your from creating a kick ass business that makes money
- The One-Third Rule of Tribes and how it can transform how you approach your messaging and marketing.
Date: Tuesday, October 6th
Time: 7pm ET (4pm PT)
Missed the interview? Never fear!
You can still get lifetime access to ALL the interviews, resources & Bonus Gift Collection when you
( $197 –> just $97 during the event)
Get access to Amy’s FREE gifts here:
The Approval Quiz – Live Brazen Breakthrough Session #1: “Nothing I Do Is Ever Good Enough”
Wednesday, October 7th:
Getting personal with your stories
Your Hidden Sabotager:
The #1 Reason You Struggle to Find Your Message & Share It in an Authentic Way
Sharing your message means speaking up, saying your truth, and allowing yourself to be YOU. But what happens when fears, limiting beliefs, and blind spots stop you from doing that?
Join Yolanda to learn…
- How to discover the hidden beliefs that sabotage you (even if you think you already know you have hidden beliefs, you’ll still be surprised at what this process reveals to you)
- How your subconscious mind gets in the way of your messaging, your business, & your life (and how to reprogram it with the PSYCH-K® process)
- 1 quick exercise you can do anytime, anywhere to calm down when you feel stressed out.
- Why forgiveness is the key to allowing yourself to get personal, share your stories, and get your message out there (and how to do it the RIGHT way).
Date: Wednesday, October 7th
Time: 11am ET (8am PT)
Missed the interview? Never fear!
You can still get lifetime access to ALL the interviews, resources & Bonus Gift Collection when you
( $197 –> just $97 during the event)
Get Access to Yolanda’s FREE gift:
Discover Your Hidden Money Beliefs – a downloadable guide
Stories that Make You Memorable:
You’ve got stories. TONS of them. You just have to give yourself permission to share them… even the ones that you think sound “braggy.”
Join Susan to learn…
- The power of sharing specific stories that your target market can relate to (when a potential client can “see herself” in your stories, you know you’ve done it right)
- How Susan made 6 figures working from home with direct sales (and how she now helps her clients do the same!)
- Why it’s essential you allow yourself to “brag” in your marketing (even if it makes you feel uncomfortable)
- The Top 3 Marketing Tips for business owners in direct sales
Date: Wednesday, October 7th
Time: 3pm ET (12pm PT)
Missed the interview? Never fear!
You can still get lifetime access to ALL the interviews, resources & Bonus Gift Collection when you
( $197 –> just $97 during the event)
Get access to Susan’s FREE gift:
6 Keys to Creating a 6 Figure Business
Stories, Vulnerability & Money Mindset:
The 3 Keys to Expressing A Powerful Message
As entrepreneurs, we have the opportunity to share our personal stories in a way that transforms other people’s lives. For many of us, though, that’s easier said than done.
Join Sherold to learn…
- How to use stories in your marketing & messaging to magnetize new clients.
- What happens when you allow yourself to get vulnerable in your marketing.
- How your “money mindset” may be secretly sabotaging your ability to express your message – and 3 easy steps to shift it.
Date: Wednesday, October 7th
Time: 7pm ET (4pm PT)
Missed the interview? Never fear!
You can still get lifetime access to ALL the interviews, resources & Bonus Gift Collection when you
( $197 –> just $97 during the event)
Thursday, October 8th:
Going the Extra Mile with
Your Brand, Retreats, & Legal Safety
How to Preserve Happy Client Relationships (and Your Own Sanity) Once You Start Bringing In More Work
Once you’ve mastered your message, you’ll see an increase in business – which often means your old ways of operating in your business no longer work.
Join Elena Volkova, Esq to learn…
- The #1 challenge business owners face when they start GROWING
- The business model shift you need to make if you want to be able to handle a larger client base.
- 3 must-do steps for starting new client agreements (skip these, and you risk overwhelming workloads, unhappy clients, and not getting paid)
Date: Thursday, October 8th
Time: 11am ET (8am PT)
Missed the interview? Never fear!
You can still get lifetime access to ALL the interviews, resources & Bonus Gift Collection when you
( $197 –> just $97 during the event)
Your Brand, Your Message:
How to Create a Brand that STANDS OUT (and Expresses Your Message Throughout)
Ever feel like you blend in with everyone else? Or wonder what goes into creating a powerhouse brand that people flock to?
Join Geri to learn…
- How people relate to brands (and how you can use this knowledge to supercharge YOUR brand)
- The simple formula to creating a brand that stands out (most small businesses get this wrong – do you know the formula?)
- The difference between a “brand” and a “personal brand” (and which YOU need to use for your business)
Date: Thursday, October 8th
Time: 3pm ET (12pm PT)
Missed the interview? Never fear!
You can still get lifetime access to ALL the interviews, resources & Bonus Gift Collection when you
( $197 –> just $97 during the event)
Get access to Geri’s FREE gift:
5 Steps to Creating Your Brand
The Power of Leading Retreats:
The Surprising Way to 10x Your Message + Your Clients’ Successes (while traveling the world & increasing your profits)
You’ve seen other entrepreneurs leading beautiful retreats in exotic locations… and maybe you think that’s out of your reach right now. But with the help of Sheri’s expertise, you’ll be able to create a retreat that not only adds to your bottom line, but also gives your clients a truly once-in-a-lifetime experience.
Join Sheri to learn…
- How to align your entire retreat with your powerful business message – so your attendees experience a complete immersion.
- The biggest mistakes entrepreneurs make when hosting retreats (some of these mistakes could cost you thousands of dollars – but when you know to avoid them, you can easily turn them around to ADD thousands of dollars to your bottom line)
- The difference between retreats & workshops or events (Understanding this distinction is KEY to creating + filling a retreat that your clients LOVE.)
- How to use retreats to transform your life AND the lives of your clients (Because that’s really what we’re all here to do.)
Date: Thursday, October 8th
Time: 7pm ET (4pm PT)
Missed the interview? Never fear!
You can still get lifetime access to ALL the interviews, resources & Bonus Gift Collection when you
( $197 –> just $97 during the event)
Get access to Sheri’s FREE gift:
How to 10x the Transformational Value of Your Coaching (…while adding big profits to your bottom line & traveling the world)!
Friday, October 9th:
Bringing it All Together
Taking A Stand Against Boring Writing:
How to Create Interesting, Authentic Writing that Gets People Excited to Buy From You
- The 3 essential keys your messaging MUST have if you want to STAND OUT
- How to uncover your best stories (the ones your ideal clients have been WAITING for you to share, so they can recognize you as the person they need to work with)
- The #1 element that most boring copy misses (do you know what it is?)
- How to make a boring message more interesting (and how far should you go in raising eyebrows with your point of view)
Date: Friday, October 9th
Time: 3pm ET (12pm PT)
Missed the interview? Never fear!
You can still get lifetime access to ALL the interviews, resources & Bonus Gift Collection when you
( $197 –> just $97 during the event)
Cheryl’s FREE gift to you:
Get a complimentary 30-minute
Messaging & Copywriting Strategy Session
with Cheryl.
On this private call, you’ll get clear on…
- the writing projects you should be focused on now, based on where YOU are in your business
- what obstacles are getting in the way of your writing & messaging
- a plan to get it all done!
Now… If you’re looking at your calendar,
thinking, “There’s no way I can fit all this in…”
Stop worrying.
That’s why I put together the Messaging Mastery Kit.
So you can get ALL of the interview recordings + transcripts – so you can download them and listen to them on your own time. On your computer. On your phone. On your MP3 player.
Whenever. Wherever. As many times as you like.
(Grab it now while it’s just $97. Because after the event ends, the prices goes up to $197.)
And. . . Remember how I mentioned
Bonuses?
When you upgrade to the Messaging Mastery Kit, you also get access to our speakers’ collection of bonus gifts…
The Bonus Gift Collection
they’re all yours, when you
Destructive Prototypes: Uncover, Dismantle and Transform Perfectionistic Thinking
ATTENTION Perfectionists! This class is for YOU. Even though Amy created this tool in her first year as a coach, she still uses it over and over again to help perfectionists drop the self-imposed pressure, make friends with their quirks and get into and stay into action.
Value: $97
Values Catalyst Indicator
As you are Mastering your Message, The Values Catalyst Indicator will help you get in touch with what matters to you most & what you want to be known for – because THAT’s what creates your tribal language.
This exercise will help you get CRYSTAL clear on what’s important to YOU (instead of just doing what you think you SHOULD do). Because once you get clear on that, you’re able to build the business YOU want.
You’ll also be able to make decision easily & more quickly, see when you’re going off-brand, & stay on track.
Value: $500
The Quick Shift Process (TM)
It is inevitable that you will have moments in business & in life where you feel overwhelmed, frustrated, disappointed, unclear or anxious about your next steps.
The key to “staying in the game” is to be able to get back on track as quickly as possible.
The Quick Shift Process (TM) is a tool that is designed to help you quickly & simply make that shift – fast!
Value: $97
The Money Magnet Kit – Essential Ingredients to Making, Saving and Receiving More this Month Than Every Month Before
In this Kit You Will Learn:
- The secret to raising your prices – a step-by-step approach to successfully asking for more without worry and fear – and receiving it!
- The one mistake that nearly all business owners are making that is preventing them from making huge money leaps in their businesses
- The key strategy for making all money decisions EASY. You’ll receive a complete script on questions to ask yourself and your providers when you are making money decisions.
Value: $97
The Top 5 Ways to Fill & Sell-out Your Retreat…and build your list & biz at the same time!
In this ebook, Sheri shares her top five ways she uses to fill her retreats. All five are fabulous ways not only to fill your retreats – but to build your list, which in turn will give you more people to market your events and programs to.
Value: $47
How to Master Difficult Conversations
Ever had a frustrating conversation? Or have the same conversation over & over again without making progress?
Whether you’re experiencing a roadblock with someone at work or a loved one at home, mastering how to get your needs met through communication is essential to your overall happiness and well-being.
By the end of this 70-minute training you’ll be able to…
- Connect with what people are really feeling and needing
- Avoid taking things personally and see the bigger picture
- Stand in your power instead of acting out guilt or obligation
- Learn how to reach a resolution where you thought there was none
- Become an empowered listener and detect what’s really being said
Value: $97
7 Keys to Creating a Six-Figure Business
While you enjoy the recordings from the amazing speakers, learn 7 helpful strategies you can implement within the next week to take your business to the 6 figure mark. A brand new video each day for 7 days from The Make Six Figures Working From Home Coach AND enjoy your own PRIVATE Six-Figure Discovery Session with Susan. Here’s your chance to get up close and personal with someone who has done it.
Value: $297
A Chapter from: The Joy Factor Recipe Book – A Common Sense Approach to a Delicious Life
Wendy’s book shares tasty metaphorical recipes for your success. These stories raise your level of joy, thus increasing your productivity and engagement so you can complete the day to day tasks of running a business while living a life you love.
The first chapter of this engaging book is an overview of the ingredients you need to have a luscious life. Enjoy!
Value: $19.95
Unlock the Mystery Of Your Subconscious Mind: 53 Belief Statements to Financial Abundance
With all of the “work” that you have done around messaging, money & success, have you ever wondered why you haven’t moved farther along this path?
Your subconscious mind holds the key. Take advantage of this bonus gift to tap into your subconscious mind and “Unlock the Mystery.” Determine what programs & beliefs are limiting you in your desires and put your laser focus there.
“It’s quite an eye opener to finally see where I’ve been deluding myself. Now I can focus on the real issues and stop spinning my wheels.” – Donna H.
(Plus, the first 5 to upgrade to the Kit also get a 20 minute consult with Yolanda, worth $100.)
Value: $39
Get the Messaging Mastery Kit now, before the price goes up.
As a “thank you!” to you for signing up for the LIVE event,
I’m giving you a chance to get the Kit for just $97.
But after the event ends, that price goes back up to $197.
And remember, with the Kit you get…
Downloadable recordings of all 14 interviews
(You’ll also be able to access ALL of the speakers’ free gifts when you’re able to listen all the way through!)
Transcripts of all 14 interviews
The Bonus Gift Collection
My hope for you is that you’ll be able to take these interviews, the speakers’ free gifts, and the Bonus Gift Collection – and use them to finally master your message.
Because let’s face it – most business owners out there don’t even really HAVE a message. (Or if they do, they don’t know how to express it or use it in their marketing.)
If you’re able to nail just ONE aspect of your message, then you’re already ahead of the pack.
But imagine what can happen when you master your message. . .
- You’re able to introduce yourself at networking events in a way that gets people to not only understand what the heck you do, but to ask for more information.
- You can stand up on a stage and speak from a rock solid place of knowing exactly how to get your message out there.
- You’re able to write newsletters, blog articles, website copy, and sales copy that’s infused with what you REALLY want to express (no more hiding & trying not to rock the boat).
…and it all helps you to connect with (and attract) your ideal clients – so you can make more money doing the work you love.
Because THAT is what mastering your message can do for you.