The Messaging Mastery Event
craft the perfect message
+ apply their favorite marketing tools
to attract the clients you want
(& build the life you deserve)
October 5th-9th, 2015


Ever feel like it’s hard to STAND OUT in a sea of business owners offering similar services?
Then it’s time to get clear on your message.
Because whether you’re…
- speaking to a small audience of 5 people (or a packed house of 300+) . . .
- writing a blog / newsletter / guest article . . .
- revamping your About page. . . for the 37th time . . .
- or simply introducing yourself at a networking event . . .
. . . you need to be able to tap into a rock solid message – because your message is the thing that makes you memorable.
Want to know how it’s done?
Join me as I interview 13 successful entrepreneurs
who have rock solid messages + know how to market them.













The Messaging Mastery Event
craft the perfect message
+ apply their favorite marketing tools
to attract the clients you want
(& build the life you deserve)
* a free online conference for entrepreneurs *
October 5th-9th, 2015
Here’s what I’ve noticed . . .
There are a lot of business owners and service professionals out there who do very similar things.
And they don’t know how to talk about their services in a way that makes them stand out.
(You’ve probably noticed this, too.)
So what happens when you sound like everyone else?
For starters, no one has any idea why they should work with YOU as opposed to the other 3
[ insert your title here ]s they just met.
Not only that, but the people who DO hire you?
They might not be your ideal client. Because your message isn’t tightly honed enough to attract the people you’re best suited to help.
You miss out on opportunities, like invites to be a guest speaker, because your colleagues – and the people you admire – don’t quite “get” what you’re all about. You don’t have a strong point of view (or if you do, you haven’t figured out how to share it in your marketing yet).
And each time you introduce yourself at a networking event, you inwardly cringe and desperately want to rewind and get a do-over.
Because you KNOW that what you do is
so much bigger than what you just described.
It’s the same story online, too. . .
- You’ve seen countless websites that read exactly like your own.
- You feel like every article idea has been written about a gajillion times already.
- You join a new Facebook group full of women who are bound to be your ideal clients… only to discover 5 other people already in there, offering the exact same services you offer.
So what can you do?
You master your message. That’s how.



How to Create a Brand that STANDS OUT (and Expresses Your Message Throughout)

The Key to Magnetizing Your Message & Attracting Your Ideal Clients

How to create an attention-grabbing message that makes new clients think, “You’re reading my mind!”

The Secret Reason You Can’t Raise Your Rates, Attract Your Ideal Client, or Create Kick Ass Results in Your Biz and Life (and how to fix it right now)

The Surprising Way to 10x Your Message + Your Clients’ Successes (while traveling the world & increasing your profits)

How to Choose Your Ideal Clients, Create a Message + Build a Biz You LOVE

The 3 Keys to Expressing A Powerful Message



The #1 Reason You Struggle to Find Your Message & Share It in an Authentic Way

How It Works
Between October 5th and 9th, I’ll broadcast each behind-the-scenes interview with our featured experts.
You’ll be able to tune in via computer or tablet (or your smartphone if it can stream audio).
Your host Cheryl Binnie (that’s me!) will ask each expert nitty gritty questions that dig up all the details on how they found their messages, how it has impacted their businesses, and how they’ve incorporated that message into their marketing.
I’ll also get them to give you their best tips to help YOU do the same.
Remember – it’s free to attend.
Each interview will be available to you at no cost for 24 hours after it goes live.
(You’re welcome to attend as many sessions as you like.)
Once you sign up below,
you’ll get the complete schedule + details on how to listen in.
The Messaging Mastery Event
craft the perfect message
+ apply their favorite marketing tools
to attract the clients you want
(& build the life you deserve)
October 5th-9th, 2015