The Messaging Mastery Kit

13 Experts show you how to
craft the perfect message
+ apply their favorite marketing tools
to attract the clients you want
(& build the life you deserve)
With your host…

Ever feel like it’s hard to STAND OUT in a sea of business owners offering similar services?

Then it’s time to get clear on your message.

Because whether you’re…

  • speaking to a small audience of 5 people (or a packed house of 300+) . . .
  • writing a blog / newsletter / guest article . . .
  • revamping your About page. . . for the 37th time . . .
  • or simply introducing yourself at a networking event . . .

. . . you need to be able to tap into a rock solid message – because your message is the thing that makes you memorable.

Want to know how it’s done?

I’ve pulled together 13 successful entrepreneurs
who have rock solid messages + know how to market them.

And I’ve interviewed each of them on what it takes
to craft a powerful message + get it out into the world.

Belinda Pruyne

Elena Volkova

Geri Mazur

Helen MacMillan

Monica Shah

Sheri Rosenthal

Sherold Barr

Susan Brady

Wendy Watkins

Stella Grizont

Amy Pearson

Yolanda Comiskey

Your Host: Cheryl Binnie

Here’s what I’ve noticed . . .

There are a lot of business owners and service professionals out there who do very similar things.

And they don’t know how to talk about their services in a way that makes them stand out.

(You’ve probably noticed this, too.)

So what happens when you sound like everyone else?

For starters, no one has any idea why they should work with YOU as opposed to the other 3
[ insert your title here ]s they just met.

Not only that, but the people who DO hire you?

They might not be your ideal client. Because your message isn’t tightly honed enough to attract the people you’re best suited to help.

You miss out on opportunities, like invites to be a guest speaker, because your colleagues – and the people you admire – don’t quite “get” what you’re all about. You don’t have a strong point of view (or if you do, you haven’t figured out how to share it in your marketing yet).

And each time you introduce yourself at a networking event, you inwardly cringe and desperately want to rewind and get a do-over.

Because you KNOW that what you do is
so much bigger than what you just described.

It’s the same story online, too. . .

  • You’ve seen countless websites that read exactly like your own.
  • You feel like every article idea has been written about a gajillion times already.
  • You join a new Facebook group full of women who are bound to be your ideal clients… only to discover 5 other people already in there, offering the exact same services you offer.

So what can you do?

How do you STAND OUT in a sea of people doing the same thing?

You master your message.

That’s how.

Introducing…

The Messaging Mastery Kit

13 Experts show you how to
craft the perfect message
+ apply their favorite marketing tools
to attract the clients you want
(& build the life you deserve)

With the Kit, you get …

Downloadable recordings of all 13 interviews

These are the recordings you’ll keep coming back to, even years from now, when you need them most. Listen in the car, at the gym, while cooking – my own business mentor listens to audios like these on her “Power Hour” walk every morning.

Take it all in at your own pace. You’ll have them for life, so you can come to them as many times as you need to.

(You’ll also be able to access all of the speakers’ free gifts when you’re able to listen all the way through!)

Transcripts of all 13 interviews

These are downloadable PDFs that you can print out to take notes on, or you can quickly skim through them when you’re looking for “that one tip that one speaker said,” but don’t have time to listen to an entire recording.

The Bonus Gift Collection

A number of our speakers have generously contributed extra resources to the Kit (on top of the free gifts they’re giving away in the interviews).

Here’s the thing you should know…

The experts in The Messaging Mastery Kit regularly charge hundreds of dollars for an hour of their time (some even charge thousands of dollars!).

But I know that’s not exactly affordable for most of us.

I also know the kind of advice they give in these interviews is incredibly valuable.

So I’m thrilled to let you know that you WON’T be paying thousands of dollars for these interviews…

You won’t be paying hundreds of dollars, either.

You can get The Messaging Mastery Kit for just $197.

(And trust me – I dug in deep with the speakers to get actionable tips.

I asked them the kind of questions I know YOU would want to ask them if you were able to speak with them for an hour.)

You’ll find all the details about the speaker’s interviews & The Bonus Gift Collection below…

But, just in case you already KNOW you want it…





Okay. Let’s look at the lineup…

I’ve split the interviews into 5 parts:

Part 1: Mastering Your Target Market
(Because you can’t have a strong message if you don’t know who you’re talking TO, or HOW to talk to them.)

Part 2: Infusing Your Message with YOU
(Because YOU are what makes your message unique.)

Part 3: Getting Personal with Your Stories
(Because stories help our ideal clients connect + resonate with us… especially when you’re able to get personal and vulnerable.)

Part 4: Going the Extra Mile – Your Brand, Retreats & Legal Safety
(Because now that you have more clients coming in, it’s time to think about the next steps you’ll want to take.)

Part 5: Bringing It All Together
(Because you’ll want to take everything you learn in Messaging Mastery and know exactly how to use to craft your stellar message.)

Ready to meet your experts?

Here we go…

Part 1:
Mastering Your Target Market

Stella Grizont

The Happy Business Owner:
How to Choose Your Ideal Clients, Create a Message + Build a Biz You LOVE

One of the biggest mistakes entrepreneurs make is putting in a ton of work & effort to create a business (and message) that they later discover makes them miserable. Stella to the rescue!

Join Stella to learn…

  • The Essential 5 Ps – these are the 5 points you NEED to figure out if you want to be really happy in your work
  • The #1 question to ask yourself about your business – BEFORE you start working on your message
  • The misconceptions most biz owners have about their “ideal clients” – and how to choose YOUR best ideal client.

Stella will also tell you how to get access to her special free resource:
Your Vision Map – A step-by-step way to clarify your vision for your business

Belinda Pruyne

The Secrets to Landing BIG Corporate Contracts:

How would you like to make 25K… 75K… even 100K from ONE client? It’s totally possible – when you score BIG corporate contracts. (And no, you DON’T need to have prior experience in the corporate world.)

Join Belinda to learn…

  • How to turn YOUR expertise & services into compelling offers for corporations – without having to twist yourself or conform your beliefs to “fit in.”
  • How to get decision makers to pay attention + take you seriously – even if you have no experience working in corporate yourself!
  • The BIGGEST myths that scare most entrepreneurs away from working with corporate (and why YOU should totally ignore those myths)

Belinda will also tell you how to get access to her special free resource:
Crack the Corporate Code!

Monica Shah

Master Your Target Market:
How to create an attention-grabbing message that makes new clients think, “You’re reading my mind!”

With a proven track record of helping business owners double & triple their revenue within 12-18 months, Monica has a laser focus on what WORKS (and how to avoid everything that doesn’t). In this gem-packed interview, she gives you exactly what you need to know to create a message that magnetizes your target market.

Join Monica to learn…

  • The biggest mistakes to avoid when crafting your message (these mistake are rampant among business owners, but easy to fix once you know you’re making them)
  • The 4 major areas you must be clear on when choosing your target market – and how to GET clear on them.
  • The piece of your message that’s NOT important (it’s probably not what you think!)
  • The simple, fill-in-the-blank template to create an effective elevator pitch that sounds natural, conversational & 100% YOU.

Monica will also tell you how to get access to her special free resource:
5 Steps to Stop Taking Your Business Personally & Double Your Income in the Next 90 Days

Part 2:
Infusing Your Message with YOU

Wendy Watkins

How to Craft a Delicious, Authentic Message (and Business) that Brings You More Clients & Joy

When building a business, it’s easy to do everything you’re “supposed to do” and forget about yourself. But if you want a message that stands out, you have to tap into what brings you joy, balance, and a feeling of alignment with your truth.

Join Wendy to learn…

  • The surprising secret to drop the “fraud” feeling when you’re not 100% living what you teach yet.
  • How to find YOUR unique flavor among a sea of people doing similar work.
  • The 1 simple shift to make when you hit overwhelm
  • The Mind Body & Business Approach – how to build a luscious life, sustainable success & and a stand-out message by tapping into YOU

Wendy will also tell you how to get access to her special free resource:
Don’t Say This, Say That: The Simple Strategy that Turns your Mind into a Money-Making Machine

Helen MacMillan

Your Million Dollar Zone:
The Key to Magnetizing Your Message & Attracting Your Ideal Clients

There’s a “zone” you can operate from that makes everything easier – figuring out your message, expressing that message, attracting clients, & closing sales. But what is that zone, and how do you find it?

Join Helen to learn…

  • What is the Million Dollar Zone (and why it’s the key to magnetizing your message & attracting your ideal clients)
  • 3 key mindset shifts to master your message + connect with your ideal clients
  • The surprising way to make potential clients realize, “I need to work with HER!” (Hint: it involves sharing your personal stories – but not necessarily in the way you expect!)

Helen will also tell you how to get access to her special free resource:
7 Simple Ways to Shift Into Your Million Dollar Zone

Amy Pearson

The Approval Trap:
The Secret Reason You Can’t Raise Your Rates, Attract Your Ideal Client, or Create Kick Ass Results in Your Biz and Life (and how to fix it right now)

Are you being brazenly YOU in your messaging? If not (or if you’re not sure), you may be stuck in the Approval Trap.

Join Amy to learn…

  • The biggest mistake women on a mission make when trying to attract their ideal client
  • The secret reason why being likable will never help you stand out in a crowded marketplace
  • How to tell when you’re stuck in the Approval Trap – and the steps you need to take to get out!
  • How perfection actually repels your ideal client and sabotages your from creating a kick ass business that makes money
  • The One-Third Rule of Tribes and how it can transform how you approach your messaging and marketing.

Amy will also tell you how to get access to her special free resource:
The Approval Quiz – Live Brazen Breakthrough Session #1: “Nothing I Do Is Ever Good Enough”

Part 3:
Getting personal with your stories

Yolanda Comiskey

Your Hidden Sabotager:
The #1 Reason You Struggle to Find Your Message & Share It in an Authentic Way

Sharing your message means speaking up, saying your truth, and allowing yourself to be YOU. But what happens when fears, limiting beliefs, and blind spots stop you from doing that?

Join Yolanda to learn…

  • How to discover the hidden beliefs that sabotage you (even if you think you already know you have hidden beliefs, you’ll still be surprised at what this process reveals to you)
  • How your subconscious mind gets in the way of your messaging, your business, & your life (and how to reprogram it with the PSYCH-K® process)
  • 1 quick exercise you can do anytime, anywhere to calm down when you feel stressed out.
  • Why forgiveness is the key to allowing yourself to get personal, share your stories, and get your message out there (and how to do it the RIGHT way).

Yolanda will also tell you how to get access to her special free resource:
Discover Your Hidden Money Beliefs – a downloadable guide

Susan Brady

Stories that Make You Memorable:

You’ve got stories. TONS of them. You just have to give yourself permission to share them… even the ones that you think sound “braggy.”

Join Susan to learn…

  • The power of sharing specific stories that your target market can relate to (when a potential client can “see herself” in your stories, you know you’ve done it right)
  • How Susan made 6 figures working from home with direct sales (and how she now helps her clients do the same!)
  • Why it’s essential you allow yourself to “brag” in your marketing (even if it makes you feel uncomfortable)
  • The Top 3 Marketing Tips for business owners in direct sales

Susan will also tell you how to get access to her special free resource:
6 Keys to Creating a 6 Figure Business

Sherold Barr

Stories, Vulnerability & Money Mindset:
The 3 Keys to Expressing A Powerful Message

As entrepreneurs, we have the opportunity to share our personal stories in a way that transforms other people’s lives. For many of us, though, that’s easier said than done.

Join Sherold to learn…

  • How to use stories in your marketing & messaging to magnetize new clients.
  • What happens when you allow yourself to get vulnerable in your marketing.
  • How your “money mindset” may be secretly sabotaging your ability to express your message – and 3 easy steps to shift it.

Sherold will also tell you how to get access to her list of FREE resources.

Part 4:
Going the Extra Mile with
Your Brand, Retreats, & Legal Safety

Elena Volkova

How to Preserve Happy Client Relationships (and Your Own Sanity) Once You Start Bringing In More Work

Once you’ve mastered your message, you’ll see an increase in business – which often means your old ways of operating in your business no longer work.

Join Elena Volkova, Esq to learn…

  • The #1 challenge business owners face when they start GROWING
  • The business model shift you need to make if you want to be able to handle a larger client base.
  • 3 must-do steps for starting new client agreements (skip these, and you risk overwhelming workloads, unhappy clients, and not getting paid)

Elena will also tell you how to get access to her special free legal resources.

Geri Mazur

Your Brand, Your Message:
How to Create a Brand that STANDS OUT (and Expresses Your Message Throughout)

Ever feel like you blend in with everyone else? Or wonder what goes into creating a powerhouse brand that people flock to?

Join Geri to learn…

  • How people relate to brands (and how you can use this knowledge to supercharge YOUR brand)
  • The simple formula to creating a brand that stands out (most small businesses get this wrong – do you know the formula?)
  • The difference between a “brand” and a “personal brand” (and which YOU need to use for your business)

Geri will also tell you how to get access to her special free resource:
5 Steps to Creating Your Brand

Sheri Rosenthal

The Power of Leading Retreats:
The Surprising Way to 10x Your Message + Your Clients’ Successes (while traveling the world & increasing your profits)

You’ve seen other entrepreneurs leading beautiful retreats in exotic locations… and maybe you think that’s out of your reach right now. But with the help of Sheri’s expertise, you’ll be able to create a retreat that not only adds to your bottom line, but also gives your clients a truly once-in-a-lifetime experience.

Join Sheri to learn…

  • How to align your entire retreat with your powerful business message – so your attendees experience a complete immersion.
  • The biggest mistakes entrepreneurs make when hosting retreats (some of these mistakes could cost you thousands of dollars – but when you know to avoid them, you can easily turn them around to ADD thousands of dollars to your bottom line)
  • The difference between retreats & workshops or events (Understanding this distinction is KEY to creating + filling a retreat that your clients LOVE.)
  • How to use retreats to transform your life AND the lives of your clients (Because that’s really what we’re all here to do.)

Sheri will also tell you how to get access to her special free resource:
How to 10x the Transformational Value of Your Coaching
(…while adding big profits to your bottom line & traveling the world)!

Part 5:
Bringing it All Together

Cheryl Binnie

Taking A Stand Against Boring Writing:
How to Create Interesting, Authentic Writing that Gets People Excited to Buy From You

  • The 3 essential keys your messaging MUST have if you want to STAND OUT
  • How to uncover your best stories (the ones your ideal clients have been WAITING for you to share, so they can recognize you as the person they need to work with)
  • The #1 element that most boring copy misses (do you know what it is?)
  • How to make a boring message more interesting (and how far should you go in raising eyebrows with your point of view)

Cheryl will also tell you how to get access to her special free gift:
a complimentary 30-minute
Messaging & Copywriting Strategy Session
with Cheryl.





And. . . Remember how I mentioned
Bonuses?

When you get the Messaging Mastery Kit, you also get access to our speakers’ collection of bonus gifts…

The Bonus Gift Collection

by Amy Pearson

Destructive Prototypes: Uncover, Dismantle and Transform Perfectionistic Thinking

ATTENTION Perfectionists! This class is for YOU. Even though Amy created this tool in her first year as a coach, she still uses it over and over again to help perfectionists drop the self-imposed pressure, make friends with their quirks and get into and stay into action.

Value: $97

by Belinda Pruyne

Values Catalyst Indicator

As you are Mastering your Message, The Values Catalyst Indicator will help you get in touch with what matters to you most & what you want to be known for – because THAT’s what creates your tribal language.

This exercise will help you get CRYSTAL clear on what’s important to YOU (instead of just doing what you think you SHOULD do). Because once you get clear on that, you’re able to build the business YOU want.

You’ll also be able to make decision easily & more quickly, see when you’re going off-brand, & stay on track.

Value: $500

by Helen MacMillan

The Quick Shift Process (TM)

It is inevitable that you will have moments in business & in life where you feel overwhelmed, frustrated, disappointed, unclear or anxious about your next steps.

The key to “staying in the game” is to be able to get back on track as quickly as possible.

The Quick Shift Process (TM) is a tool that is designed to help you quickly & simply make that shift – fast!

Value: $97

by Monica Shah

The Money Magnet Kit – Essential Ingredients to Making, Saving and Receiving More this Month Than Every Month Before

In this Kit You Will Learn:

  • The secret to raising your prices – a step-by-step approach to successfully asking for more without worry and fear – and receiving it!
  • The one mistake that nearly all business owners are making that is preventing them from making huge money leaps in their businesses
  • The key strategy for making all money decisions EASY. You’ll receive a complete script on questions to ask yourself and your providers when you are making money decisions.

Value: $97

by Sheri Rosenthal

The Top 5 Ways to Fill & Sell-out Your Retreat…and build your list & biz at the same time!

In this ebook, Sheri shares her top five ways she uses to fill her retreats. All five are fabulous ways not only to fill your retreats – but to build your list, which in turn will give you more people to market your events and programs to.

Value: $47

by Stella Grizont

How to Master Difficult Conversations

Ever had a frustrating conversation? Or have the same conversation over & over again without making progress?

Whether you’re experiencing a roadblock with someone at work or a loved one at home, mastering how to get your needs met through communication is essential to your overall happiness and well-being.

By the end of this 70-minute training you’ll be able to…

  • Connect with what people are really feeling and needing
  • Avoid taking things personally and see the bigger picture
  • Stand in your power instead of acting out guilt or obligation
  • Learn how to reach a resolution where you thought there was none
  • Become an empowered listener and detect what’s really being said

Value: $97

by Susan Brady

7 Keys to Creating a Six-Figure Business

While you enjoy the recordings from the amazing speakers, learn 7 helpful strategies you can implement within the next week to take your business to the 6 figure mark. A brand new video each day for 7 days from The Make Six Figures Working From Home Coach AND enjoy your own PRIVATE Six-Figure Discovery Session with Susan. Here’s your chance to get up close and personal with someone who has done it.

Value: $297

by Wendy Watkins

A Chapter from: The Joy Factor Recipe Book – A Common Sense Approach to a Delicious Life

Wendy’s book shares tasty metaphorical recipes for your success. These stories raise your level of joy, thus increasing your productivity and engagement so you can complete the day to day tasks of running a business while living a life you love.

The first chapter of this engaging book is an overview of the ingredients you need to have a luscious life. Enjoy!

Value: $19.95

by Yolanda Comiskey

Unlock the Mystery Of Your Subconscious Mind: 53 Belief Statements to Financial Abundance

With all of the “work” that you have done around messaging, money & success, have you ever wondered why you haven’t moved farther along this path?

Your subconscious mind holds the key. Take advantage of this bonus gift to tap into your subconscious mind and “Unlock the Mystery.” Determine what programs & beliefs are limiting you in your desires and put your laser focus there.

“It’s quite an eye opener to finally see where I’ve been deluding myself. Now I can focus on the real issues and stop spinning my wheels.” – Donna H.

(Plus, the first 5 to upgrade to the Kit also get a 20 minute consult with Yolanda, worth $100.)

Value: $39

To sum up,

here’s what you get with The Messaging Mastery Kit…

Downloadable recordings of all 13 interviews

These are the recordings you’ll keep coming back to, even years from now, when you need them most. Listen in the car, at the gym, while cooking – my own business mentor listens to these kind of audios every morning during her “Power Hour” walk!

Take it all in at your own pace. You’ll have them for life, so you can come to them as many times as you need to.

(You’ll also be able to access ALL of the speakers’ free gifts when you’re able to listen all the way through!)

Transcripts of all 13 interviews

These are downloadable PDFs that you can print out to take notes on, or you can quickly skim through them when you’re looking for “that one tip that one speaker said,” but don’t have time to listen to an entire recording.

The Bonus Gift Collection

A number of our speakers have generously contributed extra resources to the Kit (on top of the free gifts they’re giving away in the interviews).

The total value of The Bonus Gift Collection alone is over $1,200 – but you get it ALL when you get the Kit.

And you can get The Messaging Mastery Kit for just $197.





My hope for you is that you’ll be able to take these interviews, the speakers’ free gifts, and The Bonus Gift Collection – and use them to finally master your message.

Because let’s face it – most business owners out there don’t even really HAVE a message. (Or if they do, they don’t know how to express it or use it in their marketing.)

If you’re able to nail just ONE aspect of your message, then you’re already ahead of the pack.

But imagine what can happen when you master your message. . .

  • You’re able to introduce yourself at networking events in a way that gets people to not only understand what the heck you do, but to ask for more information.
  • You can stand up on a stage and speak from a rock solid place of knowing exactly how to get your message out there.
  • You’re able to write newsletters, blog articles, website copy, and sales copy that’s infused with what you REALLY want to express (no more hiding & trying not to rock the boat).

…and it all helps you to connect with (and attract) your ideal clients – so you can make more money doing the work you love.

Because THAT is what mastering your message can do for you.

xoxo,
Cheryl