The Messaging Mastery Kit
craft the perfect message
+ apply their favorite marketing tools
to attract the clients you want
(& build the life you deserve)


Ever feel like it’s hard to STAND OUT in a sea of business owners offering similar services?
Then it’s time to get clear on your message.
Because whether you’re…
- speaking to a small audience of 5 people (or a packed house of 300+) . . .
- writing a blog / newsletter / guest article . . .
- revamping your About page. . . for the 37th time . . .
- or simply introducing yourself at a networking event . . .
. . . you need to be able to tap into a rock solid message – because your message is the thing that makes you memorable.
Want to know how it’s done?
I’ve pulled together 13 successful entrepreneurs
who have rock solid messages + know how to market them.
And I’ve interviewed each of them on what it takes
to craft a powerful message + get it out into the world.













Here’s what I’ve noticed . . .
There are a lot of business owners and service professionals out there who do very similar things.
And they don’t know how to talk about their services in a way that makes them stand out.
(You’ve probably noticed this, too.)
So what happens when you sound like everyone else?
For starters, no one has any idea why they should work with YOU as opposed to the other 3
[ insert your title here ]s they just met.
Not only that, but the people who DO hire you?
They might not be your ideal client. Because your message isn’t tightly honed enough to attract the people you’re best suited to help.
You miss out on opportunities, like invites to be a guest speaker, because your colleagues – and the people you admire – don’t quite “get” what you’re all about. You don’t have a strong point of view (or if you do, you haven’t figured out how to share it in your marketing yet).
And each time you introduce yourself at a networking event, you inwardly cringe and desperately want to rewind and get a do-over.
Because you KNOW that what you do is
so much bigger than what you just described.
It’s the same story online, too. . .
- You’ve seen countless websites that read exactly like your own.
- You feel like every article idea has been written about a gajillion times already.
- You join a new Facebook group full of women who are bound to be your ideal clients… only to discover 5 other people already in there, offering the exact same services you offer.
So what can you do?
How do you STAND OUT in a sea of people doing the same thing?
You master your message.
That’s how.
Introducing…
The Messaging Mastery Kit
craft the perfect message
+ apply their favorite marketing tools
to attract the clients you want
(& build the life you deserve)
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With the Kit, you get …
Downloadable recordings of all 13 interviews
Take it all in at your own pace. You’ll have them for life, so you can come to them as many times as you need to.
(You’ll also be able to access all of the speakers’ free gifts when you’re able to listen all the way through!)
Transcripts of all 13 interviews
The Bonus Gift Collection
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Here’s the thing you should know…
The experts in The Messaging Mastery Kit regularly charge hundreds of dollars for an hour of their time (some even charge thousands of dollars!).
But I know that’s not exactly affordable for most of us.
I also know the kind of advice they give in these interviews is incredibly valuable.
So I’m thrilled to let you know that you WON’T be paying thousands of dollars for these interviews…
You won’t be paying hundreds of dollars, either.
You can get The Messaging Mastery Kit for just $197.
(And trust me – I dug in deep with the speakers to get actionable tips.
I asked them the kind of questions I know YOU would want to ask them if you were able to speak with them for an hour.)
You’ll find all the details about the speaker’s interviews & The Bonus Gift Collection below…
But, just in case you already KNOW you want it…
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Okay. Let’s look at the lineup…
I’ve split the interviews into 5 parts:
(Because you can’t have a strong message if you don’t know who you’re talking TO, or HOW to talk to them.)
Part 2: Infusing Your Message with YOU
(Because YOU are what makes your message unique.)
Part 3: Getting Personal with Your Stories
(Because stories help our ideal clients connect + resonate with us… especially when you’re able to get personal and vulnerable.)
Part 4: Going the Extra Mile – Your Brand, Retreats & Legal Safety
(Because now that you have more clients coming in, it’s time to think about the next steps you’ll want to take.)
Part 5: Bringing It All Together
(Because you’ll want to take everything you learn in Messaging Mastery and know exactly how to use to craft your stellar message.)
Ready to meet your experts?
Here we go…
One of the biggest mistakes entrepreneurs make is putting in a ton of work & effort to create a business (and message) that they later discover makes them miserable. Stella to the rescue! Join Stella to learn… Stella will also tell you how to get access to her special free resource: How would you like to make 25K… 75K… even 100K from ONE client? It’s totally possible – when you score BIG corporate contracts. (And no, you DON’T need to have prior experience in the corporate world.) Join Belinda to learn… Belinda will also tell you how to get access to her special free resource: With a proven track record of helping business owners double & triple their revenue within 12-18 months, Monica has a laser focus on what WORKS (and how to avoid everything that doesn’t). In this gem-packed interview, she gives you exactly what you need to know to create a message that magnetizes your target market. Join Monica to learn… Monica will also tell you how to get access to her special free resource: When building a business, it’s easy to do everything you’re “supposed to do” and forget about yourself. But if you want a message that stands out, you have to tap into what brings you joy, balance, and a feeling of alignment with your truth. Join Wendy to learn… Wendy will also tell you how to get access to her special free resource: There’s a “zone” you can operate from that makes everything easier – figuring out your message, expressing that message, attracting clients, & closing sales. But what is that zone, and how do you find it? Join Helen to learn… Helen will also tell you how to get access to her special free resource: Are you being brazenly YOU in your messaging? If not (or if you’re not sure), you may be stuck in the Approval Trap. Join Amy to learn… Amy will also tell you how to get access to her special free resource: Sharing your message means speaking up, saying your truth, and allowing yourself to be YOU. But what happens when fears, limiting beliefs, and blind spots stop you from doing that? Join Yolanda to learn… Yolanda will also tell you how to get access to her special free resource: You’ve got stories. TONS of them. You just have to give yourself permission to share them… even the ones that you think sound “braggy.” Join Susan to learn… Susan will also tell you how to get access to her special free resource: As entrepreneurs, we have the opportunity to share our personal stories in a way that transforms other people’s lives. For many of us, though, that’s easier said than done. Join Sherold to learn… Sherold will also tell you how to get access to her list of FREE resources.
Once you’ve mastered your message, you’ll see an increase in business – which often means your old ways of operating in your business no longer work. Join Elena Volkova, Esq to learn… Elena will also tell you how to get access to her special free legal resources.
Ever feel like you blend in with everyone else? Or wonder what goes into creating a powerhouse brand that people flock to? Join Geri to learn… Geri will also tell you how to get access to her special free resource: You’ve seen other entrepreneurs leading beautiful retreats in exotic locations… and maybe you think that’s out of your reach right now. But with the help of Sheri’s expertise, you’ll be able to create a retreat that not only adds to your bottom line, but also gives your clients a truly once-in-a-lifetime experience. Join Sheri to learn… Sheri will also tell you how to get access to her special free resource: Cheryl will also tell you how to get access to her special free gift: When you get the Messaging Mastery Kit, you also get access to our speakers’ collection of bonus gifts… ATTENTION Perfectionists! This class is for YOU. Even though Amy created this tool in her first year as a coach, she still uses it over and over again to help perfectionists drop the self-imposed pressure, make friends with their quirks and get into and stay into action. Value: $97 As you are Mastering your Message, The Values Catalyst Indicator will help you get in touch with what matters to you most & what you want to be known for – because THAT’s what creates your tribal language. This exercise will help you get CRYSTAL clear on what’s important to YOU (instead of just doing what you think you SHOULD do). Because once you get clear on that, you’re able to build the business YOU want. You’ll also be able to make decision easily & more quickly, see when you’re going off-brand, & stay on track. Value: $500 It is inevitable that you will have moments in business & in life where you feel overwhelmed, frustrated, disappointed, unclear or anxious about your next steps. The key to “staying in the game” is to be able to get back on track as quickly as possible. The Quick Shift Process (TM) is a tool that is designed to help you quickly & simply make that shift – fast! Value: $97 In this Kit You Will Learn: Value: $97 In this ebook, Sheri shares her top five ways she uses to fill her retreats. All five are fabulous ways not only to fill your retreats – but to build your list, which in turn will give you more people to market your events and programs to. Value: $47 Ever had a frustrating conversation? Or have the same conversation over & over again without making progress? Whether you’re experiencing a roadblock with someone at work or a loved one at home, mastering how to get your needs met through communication is essential to your overall happiness and well-being. By the end of this 70-minute training you’ll be able to… Value: $97 While you enjoy the recordings from the amazing speakers, learn 7 helpful strategies you can implement within the next week to take your business to the 6 figure mark. A brand new video each day for 7 days from The Make Six Figures Working From Home Coach AND enjoy your own PRIVATE Six-Figure Discovery Session with Susan. Here’s your chance to get up close and personal with someone who has done it. Value: $297 Wendy’s book shares tasty metaphorical recipes for your success. These stories raise your level of joy, thus increasing your productivity and engagement so you can complete the day to day tasks of running a business while living a life you love. The first chapter of this engaging book is an overview of the ingredients you need to have a luscious life. Enjoy! Value: $19.95 With all of the “work” that you have done around messaging, money & success, have you ever wondered why you haven’t moved farther along this path? Your subconscious mind holds the key. Take advantage of this bonus gift to tap into your subconscious mind and “Unlock the Mystery.” Determine what programs & beliefs are limiting you in your desires and put your laser focus there. “It’s quite an eye opener to finally see where I’ve been deluding myself. Now I can focus on the real issues and stop spinning my wheels.” – Donna H. (Plus, the first 5 to upgrade to the Kit also get a 20 minute consult with Yolanda, worth $100.) Value: $39 Take it all in at your own pace. You’ll have them for life, so you can come to them as many times as you need to. (You’ll also be able to access ALL of the speakers’ free gifts when you’re able to listen all the way through!) The total value of The Bonus Gift Collection alone is over $1,200 – but you get it ALL when you get the Kit. My hope for you is that you’ll be able to take these interviews, the speakers’ free gifts, and The Bonus Gift Collection – and use them to finally master your message. Because let’s face it – most business owners out there don’t even really HAVE a message. (Or if they do, they don’t know how to express it or use it in their marketing.) If you’re able to nail just ONE aspect of your message, then you’re already ahead of the pack. But imagine what can happen when you master your message. . . …and it all helps you to connect with (and attract) your ideal clients – so you can make more money doing the work you love. Because THAT is what mastering your message can do for you. xoxo,Part 1:
Mastering Your Target Market
The Happy Business Owner:
How to Choose Your Ideal Clients, Create a Message + Build a Biz You LOVE
Your Vision Map – A step-by-step way to clarify your vision for your business
The Secrets to Landing BIG Corporate Contracts:
Crack the Corporate Code!
Master Your Target Market:
How to create an attention-grabbing message that makes new clients think, “You’re reading my mind!”
5 Steps to Stop Taking Your Business Personally & Double Your Income in the Next 90 DaysPart 2:
Infusing Your Message with YOU
How to Craft a Delicious, Authentic Message (and Business) that Brings You More Clients & Joy
Don’t Say This, Say That: The Simple Strategy that Turns your Mind into a Money-Making Machine
Your Million Dollar Zone:
The Key to Magnetizing Your Message & Attracting Your Ideal Clients
7 Simple Ways to Shift Into Your Million Dollar Zone
The Approval Trap:
The Secret Reason You Can’t Raise Your Rates, Attract Your Ideal Client, or Create Kick Ass Results in Your Biz and Life (and how to fix it right now)
The Approval Quiz – Live Brazen Breakthrough Session #1: “Nothing I Do Is Ever Good Enough”Part 3:
Getting personal with your stories
Your Hidden Sabotager:
The #1 Reason You Struggle to Find Your Message & Share It in an Authentic Way
Discover Your Hidden Money Beliefs – a downloadable guide
Stories that Make You Memorable:
6 Keys to Creating a 6 Figure Business
Stories, Vulnerability & Money Mindset:
The 3 Keys to Expressing A Powerful Message
Part 4:
Going the Extra Mile with
Your Brand, Retreats, & Legal Safety
How to Preserve Happy Client Relationships (and Your Own Sanity) Once You Start Bringing In More Work
Your Brand, Your Message:
How to Create a Brand that STANDS OUT (and Expresses Your Message Throughout)
5 Steps to Creating Your Brand
The Power of Leading Retreats:
The Surprising Way to 10x Your Message + Your Clients’ Successes (while traveling the world & increasing your profits)
How to 10x the Transformational Value of Your Coaching
(…while adding big profits to your bottom line & traveling the world)!
Part 5:
Bringing it All Together
Taking A Stand Against Boring Writing:
How to Create Interesting, Authentic Writing that Gets People Excited to Buy From You
a complimentary 30-minute
Messaging & Copywriting Strategy Session
with Cheryl.
And. . . Remember how I mentioned
Bonuses?The Bonus Gift Collection
Destructive Prototypes: Uncover, Dismantle and Transform Perfectionistic Thinking
Values Catalyst Indicator
The Quick Shift Process (TM)
The Money Magnet Kit – Essential Ingredients to Making, Saving and Receiving More this Month Than Every Month Before
The Top 5 Ways to Fill & Sell-out Your Retreat…and build your list & biz at the same time!
How to Master Difficult Conversations
7 Keys to Creating a Six-Figure Business
A Chapter from: The Joy Factor Recipe Book – A Common Sense Approach to a Delicious Life
Unlock the Mystery Of Your Subconscious Mind: 53 Belief Statements to Financial Abundance
To sum up,
here’s what you get with The Messaging Mastery Kit…
Downloadable recordings of all 13 interviews
Transcripts of all 13 interviews
The Bonus Gift Collection
And you can get The Messaging Mastery Kit for just $197.
Cheryl